Everything you need to know about the 2020 Nutrition Label Update
Why the New Label
At Lily’s, we recognize our loyal fans and our new friends are looking for delicious chocolate and also want to be informed about what’s in their food. One of the easiest and most important ways we can communicate what you find in each of our chocolates and confections is with our Nutrition Facts label and Ingredients Statements, and we’ve always believed in being fully transparent about what you can find inside our offerings. In fact, a recent study we conducted revealed 4 out of every 5 U.S. adults are reducing sugar, reiterating shoppers are looking for better food choices. We remain committed to bringing you delicious, no sugar added chocolate and confections you can feel good about and obsess over.
Beginning in 2020, the U.S. Food & Drug Administration (FDA) is requiring all food manufacturers to change their Nutrition Facts panel with the similar goal for consumers to make better informed food choices, which we welcome. The updated label features a refreshed design; reflects updated information about nutrition science; and updates serving sizes and labeling requirements for certain package sizes. You can learn more about all of these changes by visiting the FDA’s site HERE.
Lily’s New Nutrition Facts Labels Explained
You will start to see the new Nutrition Facts label design on many foods and beverages in January 2020. What’s most important to note is that while you will see changes on our Nutrition Facts labels, Lily’s recipe formulations have remained largely the same. It’s the same chocolate you love, the label is simply updated.
Among these new label requirements, there are several that will specifically impact the Nutrition Facts labels on our chocolate bars.
The first change you will notice on our chocolate bars is the serving size. In accordance with the new labeling requirements, we will now use a 30g serving size for our bars, as opposed to the 40g serving size (which was based on the prior FDA guidance). That means each of our chocolate bars will now contain about three servings, not about two. The new serving size will also change the calories listed per serving, with fewer calories per serving at the smaller serving size. For instance, on our Dark Chocolate Almond Bar Nutrition Facts label, even though the product has not changed, the number of calories per serving will decrease from 180 to 140.
Second, our chocolate bars will now feature a dual Nutrition Facts label. One column will provide the nutrition facts for each 30g serving, and the other column will list the nutrition facts for the entire chocolate bar. We welcome this change as we believe it gives you more information at your fingertips to make an informed decision about what you’re eating. So, if you decide to eat the entire bar, (go forth and do it - no judgment here) you don’t have to do the math.
Lastly, across all our products we will now communicate both total sugar and added sugar on our Nutrition Facts labels. As our promise has always been to deliver the smooth, rich taste of chocolate we all love, without the sugar, we see this as good news to share as you’ll see 0g added sugar across most of Lily’s offerings.
A recent Lily’s study revealed while 82% of U.S. adults claim to be limiting the amount of sugar in their diet, nearly 1 in 5 people are still eating chocolate at least once a day. With Lily’s, we hope you continue to find the freedom to indulge in chocolate daily, just with less guilt.
Here is an example of what you can expect from our new Nutrition Facts label, comparing our old and new Dark Chocolate Almond Bar labels.
Get in touch with us and let us know what’s on your mind. We are committed to hearing your concerns, and helping you understand these changes so Lily’s can continue to be an everyday indulgence that inspires you to live a sweeter life.